This Privacy Policy explains what personal data 97pk collects from members and visitors, why we collect it, how we use and protect it, and what rights you hold over your information. Your privacy is a foundational commitment at 97pk, not a compliance checkbox.
Every piece of data transmitted between your device and the 97pk Platform — including login credentials, payment details, and personal information — is protected by 256-bit SSL encryption, the same standard used by international banking institutions.
97pk does not sell, rent, or trade your personal data to any third party for their independent marketing purposes. Your information is used solely for the operation of the Platform and fulfilment of our legal and licensing obligations as described in this Policy.
Access to member personal data within 97pk is restricted to personnel who require it for their specific operational role. All staff with data access are bound by confidentiality obligations and undergo regular data protection training.
97pk does not store your JazzCash PIN, EasyPaisa credentials, bank account passwords, or full card details in readable format. Payment identifiers are tokenised, meaning the stored reference cannot be used to initiate transactions outside the 97pk Platform.
97pk clearly documents every category of data collected and every purpose for which it is used. Nothing is collected "just in case." Every data point serves a specific, documented operational, legal, or responsible gaming purpose under our international gaming license.
97pk recognises and upholds your data subject rights — including the right to access your data, correct inaccuracies, request deletion, and object to certain processing activities. These are not theoretical rights — they can be exercised by contacting 97pk support at any time.
This Privacy Policy ("Policy") is issued by 97pk ("97pk", "Company", "we", "us", "our"), the operator of the online sports betting and casino platform accessible at https://97pk.bid and all associated services (collectively, the "Platform"). This Policy applies to all visitors to the Platform, all registered members, and all individuals who interact with 97pk in any capacity — including through live chat, email, and account registration.
97pk is committed to handling your personal data with transparency, integrity, and in accordance with applicable data protection principles. This Policy describes, in plain and precise terms, exactly what information 97pk collects about you, the legal basis on which that data is processed, how it is used and protected, and the rights available to you as a data subject.
By registering a 97pk account, accessing the Platform, or using any 97pk service, you acknowledge that you have read, understood, and accepted this Privacy Policy. If you do not accept this Policy, you must discontinue use of the 97pk Platform immediately.
Scope: This Policy covers all personal data processing activities conducted by 97pk in connection with the Platform. It does not cover third-party websites or services that may be linked from the Platform, as 97pk has no control over those parties' privacy practices. Members are encouraged to review the privacy policies of any third-party payment providers they use in connection with their 97pk account.
For the purposes of this Privacy Policy, the Data Controller — the entity that determines the purposes and means of processing your personal data — is 97pk, the operator of the Platform operating under an international gaming license.
97pk determines what data is collected, why it is collected, how it is stored, who may access it, and how long it is retained. Where 97pk engages third-party service providers to process data on its behalf (such as payment processors, identity verification providers, and analytics platforms), those parties act as Data Processors under contractual obligations that bind them to process data only as directed by 97pk and in compliance with applicable data protection standards.
All data protection queries, rights requests, and complaints relating to 97pk's data processing activities may be directed to the 97pk data protection contact point at [email protected] with the subject line "Data Protection Request."
97pk collects the following categories of personal data in connection with the operation of the Platform and the provision of betting and casino services to Pakistani members:
| Data Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, government ID details (where required for KYC) | During registration and identity verification |
| Contact Data | Pakistani mobile number (+92 format), email address, correspondence records with 97pk support | During registration and ongoing account use |
| Financial Data | JazzCash account reference, EasyPaisa account reference, HBL/UBL/Meezan account identifiers, transaction history (deposits, withdrawals, wagers), cryptocurrency wallet addresses (where used) | During deposit, withdrawal, and betting activity |
| Account Data | Username, hashed password, account status, VIP tier, bonus history, betting history, game play history, session logs | Continuously during Platform use |
| Technical Data | IP address, device type and identifiers, browser type and version, operating system, screen resolution, login timestamps, session duration | Automatically on Platform access |
| Location Data | Country and approximate city derived from IP address (used for access eligibility verification; 97pk does not collect GPS-level location data) | Automatically on Platform access |
| Communications Data | Content of live chat sessions with 97pk support, email correspondence, SMS OTP delivery records | When support is contacted |
| Responsible Gaming Data | Deposit limits set, loss limits set, self-exclusion status, cooling-off periods, responsible gaming assessments | When responsible gaming tools are used |
97pk does not collect sensitive personal data categories (such as health data, racial or ethnic origin, political opinions, or religious beliefs) unless expressly required under responsible gaming welfare assessment obligations, in which case collection is clearly disclosed and consented to at the point of collection.
97pk collects personal data through the following methods:
97pk processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:
97pk uses the personal data we collect for the following specific purposes, each grounded in one of the legal bases described in Section 05:
97pk does not sell, rent, or trade your personal data. 97pk shares personal data with third parties only in the following limited and controlled circumstances:
All third-party data processors engaged by 97pk are required to implement appropriate technical and organisational security measures and to process personal data only in accordance with 97pk's documented instructions. 97pk does not authorise any data processor to use member data for their own independent purposes.
97pk uses cookies and similar technologies on the Platform to deliver core functionality, enhance your experience, and analyse Platform usage. The following categories of cookies are used on the 97pk Platform:
97pk does not use third-party advertising cookies or cross-site tracking technologies that share your data with advertising networks for the purpose of targeted advertising on other websites.
You may adjust your browser settings to refuse certain categories of cookies. However, disabling strictly necessary cookies will impair 97pk Platform functionality, including login persistence. For guidance on cookie management in your specific browser, consult your browser's help documentation.
97pk retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, and licensing obligations. The following general retention principles apply:
Upon expiry of the applicable retention period, 97pk securely deletes or permanently anonymises personal data in accordance with documented data disposal procedures.
97pk implements a layered set of technical and organisational security measures to protect member personal data against unauthorised access, disclosure, alteration, or destruction. These measures include, but are not limited to:
While 97pk takes all reasonable steps to protect your personal data, no internet-based system can guarantee absolute security. Members are encouraged to maintain strong, unique passwords for their 97pk accounts and to enable two-factor authentication, which adds a significant additional layer of account protection.
97pk recognises and upholds the following data subject rights in connection with personal data we hold about you. These rights may be exercised at any time by contacting the 97pk data protection contact point at [email protected]:
You may request a copy of the personal data 97pk holds about you. 97pk will provide this within 30 days of a valid request, free of charge for the first request in any 12-month period.
You may request correction of any inaccurate personal data 97pk holds about you. Certain changes (such as name changes) may require supporting documentation under our KYC obligations.
You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected. This right is subject to legal retention obligations that may require 97pk to retain certain records.
You may request that 97pk restrict processing of your personal data in certain circumstances, such as where you contest the accuracy of data held or have objected to processing while that objection is assessed.
You may request that 97pk provide personal data you have supplied to us in a structured, commonly used, machine-readable format for transfer to another service provider where technically feasible.
You may object to 97pk's processing of your personal data based on legitimate interests, including profiling for marketing purposes. You may also withdraw consent to marketing communications at any time via account settings.
97pk will respond to all valid rights requests within 30 calendar days. Where a request is complex or 97pk receives a high volume of requests concurrently, this period may be extended by a further 60 days with prior notification to the requesting member. 97pk reserves the right to decline requests that are manifestly unfounded, excessive, or that would require disclosure of information relating to other individuals.
The 97pk Platform is strictly for individuals aged 21 years and above. 97pk does not knowingly collect personal data from any individual under the age of 21, and it is a breach of our Terms and Conditions for any person under 21 to register an account or access the Platform.
97pk employs age verification technology at the point of registration and may conduct additional manual age verification checks. Where 97pk discovers that personal data has been collected from an individual under the age of 21, all such data will be immediately deleted, the account will be closed, and any funds deposited will be returned to the originating payment method without any winnings.
Parents and guardians who believe that a minor in their care has registered on 97pk should contact [email protected] immediately. 97pk treats such notifications with the highest priority and will investigate and resolve them within 24 hours.
97pk processes certain member data specifically for responsible gaming purposes, including monitoring for indicators of problem gambling, applying and recording player-set limits, and maintaining self-exclusion registers. This processing is conducted on the basis of our legal obligations as a licensed gaming operator and our legitimate interests in protecting member welfare.
Responsible gaming data — including self-exclusion status, limit settings, and welfare assessment records — is treated with heightened sensitivity within 97pk and is accessible only to dedicated responsible gaming personnel. This data is retained for the periods described in Section 09 and is not used for any commercial or marketing purpose.
Where 97pk is required to share self-exclusion data with other licensed operators or industry self-exclusion schemes as part of a multi-operator exclusion programme, this is conducted under the legal obligation basis and in strict compliance with the applicable scheme's data sharing agreements. Full details of how responsible gaming data is handled are available on our Responsible Gaming page.
97pk reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing activities, applicable legal requirements, or our Platform's functionality. When material changes are made, 97pk will notify registered members via the mobile number or email address associated with their account, and the updated Policy will be published on the Platform with a revised effective date at the top of this page.
Your continued use of the 97pk Platform following publication of an amended Privacy Policy constitutes your acceptance of the revised terms. If you do not accept the amended Policy, you must cease using the Platform and contact 97pk support to close your account.
97pk recommends that members review this Privacy Policy periodically — at minimum once per quarter — to remain informed of how their personal data is being handled. The date of the most recent revision is always displayed in the header of this page.
For any questions, concerns, or formal requests relating to this Privacy Policy or 97pk's data processing activities, please contact the 97pk data protection team using the following channels:
97pk is committed to resolving all privacy concerns promptly and in good faith. If you are not satisfied with 97pk's response to a privacy complaint, you have the right to escalate the matter to the supervisory authority applicable under 97pk's international gaming license jurisdiction.
Your Privacy Matters: 97pk treats every privacy query seriously. Our data protection contact point is staffed by personnel specifically trained in data protection obligations. You will receive a named point of contact for all formal data subject rights requests to ensure accountability and clear communication throughout the process.
97pk is strictly for users aged 21 years and above. The collection and use of personal data described in this Privacy Policy applies exclusively to adult members who meet this age requirement. If you believe a person under 21 has registered on 97pk, please contact [email protected] immediately. For information on responsible gambling tools and self-exclusion options, please visit our Responsible Gaming page.
256-bit SSL encryption, no data sales, instant JazzCash payouts, and full data subject rights. 97pk is built on trust — and so is your membership.
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